360 Cleaning
Client Snapshot
A small cleaning business based in London
The Challenge
They were spending money on Google Ads but seeing little return. Leads were inconsistent, and a lot of ad spend was going to waste. In a city as competitive as London, every pound counts.
The Solution
• Built a clean, simple landing page that got straight to the point (no fluff, just clear messaging).
• Consolidated their ads into a highly targeted search campaign, focused on their exact customer profile.
• Ran ongoing optimisations, doubling down on what worked and cutting what didn’t.
The Results
£0
Over £18,000 ad spend managed
0+
Leads generated
0%
Conversion rate
Takeaway
In a market as busy as London, broad targeting = wasted money. The key was laser-focusing on their ideal customer profile (ICP) and filtering out everything else.