If you’re looking for PPC Agency London, look no further than Rank Marketing. We have an experienced team of ad specialists working with clients in London and South-East England, and can create targeted, effective and scalable ads so that you rank #1 in search engines. We’ll then track the ads and adjust as required to improve their performance and increase your ROI.
Drive traffic & convert visitors into customers.
We’re a PPC agency London with a team of paid ad specialists working across a variety of accounts in different industry sectors. Paid search (PPC) is the fastest way of driving traffic and increasing conversions on your website. It’s also known as Pay-Per-Click (PPC) because you only pay when someone clicks on your ad. That means everyone visiting your website via paid search campaign has a genuine interest in your business.
Our PPC Agency London will create targeted, effective and scalable ads so that you can rank #1 on the big search engines like Google, Bing, & Yahoo. Then, we’ll track the ads to improve their performance and increase your ROI.
Importance of Pay-Per-Click
PPC is a highly effective advertising method. Alongside SEO, it is one of the key elements to a successful digital marketing campaign. Unlike traditional advertising, paid search is highly trackable, which means you measure the performance in real time. Making these campaigns profitable is all about making tiny changes, understanding the data, and scaling successful ads. And that’s what we do best.
Market & Keyword Research
Once we fully understand your product or service, we’ll do market and keyword research. This includes looking at the phrases your competitors are targeting, analysing your website and current campaigns, and studying thousands of keywords and phrases. Successful PPC campaigns are always the ones which take a data-driven approach.
Build Campaigns and Create Ad Groups
One mistake that a lot of PPC newbies make is setting up just one ad. After we’ve agreed an overall budget, we’ll choose multiple keywords and organise them into campaigns. Then we’ll divide them even further into ad groups. This structure allows us to monitor the success of separate ad groups, which means we can focus on ads that are making you money.
Write Ad Copy
Great ad copy is essential to a successful PPC campaign. These are the words that convince people to click on your ad. Writing genius ad copy is a mixture of creativity and science. The copy needs to sell, but it also has to be relevant to the target keywords and follow the ad platform’s strict guidelines.
Set Ads Live
By this stage, everything’s in place for the ads to go live. We’ll set the campaign’s maximum daily budget and choose the settings. We use an optimised campaign structure to make the data easy to understand and get the maximum quality score.
Monitor & Optimise
PPC is one of the most measurable advertising platforms. Now that the ads are set up and live, the real work starts. We’ll utilise data-driven insights – like CTR (click-through-rate) and impression share – to optimise each ad. This means re-channelling funds into ads that are making money and removing ads that aren’t working. This process is called optimisation and it means that your ROI (return-on-investment) will improve over time.
In an industry where every business wants their ads to appear for the same search terms, how do you ensure yours come out on top?
True PPC management ensures you’re not spending wildly and seeing no ROI, instead aiming for high-level business exposure by integrating SEO, content and targeting tactics.
Let’s hit you with some facts:
PPC visitors are 50% more likely to purchase something from a site than organic visitors.
64% of people click on Google ads when they are looking to buy an item online.
98% of searchers choose a business that is on page 1 of the SERP (search engine results page).
The top 3 paid advertising spots get 46% of the clicks on the page.
We’ll be your PPC specialists, managing every step of the process from researching and selecting the correct keywords, to setting up landing pages that are optimised for conversions with the right call to actions (CTA’s). Based on your business goals and which networks you’d like your ads to appear on, we’ll firstly conduct keyword, competitor and market research to understand what motivates your audience.
We’ll then use Google Ads Manager to bid on the keywords that will form your promotions, using geo- and device-based targeting to ensure they’re appearing where your audience are. If you opt for display, shopping or remarketing ads, we’ll design eye-catching images that will capture your audience’s attention. We’re also a strong believer in split testing ads to find that winning headline, description text and CTA, boosting website traffic and conversions in the long run. Regular health checks ensure your ads are delivering, and we may suggest altering your website’s text, images, graphics, navigation structure and check out process for greater traffic, leads and conversions.
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