PPC Services in Surrey Paid search that pays its way
We’re a founder-led PPC agency helping small and medium businesses generate steady leads and sales at the best cost. Our PPC services focus on always-on presence, clean tracking and spend stewardship – so your budget works harder, without guesswork.
Led by Ramial Aqeel, Google PPC Ads Expert, we manage Google and Microsoft Ads with a clear structure, decision-ready data and plain-English reporting. No hype. No black boxes. Just PPC that runs properly in the background while you run the business.
Average monthly ad spend managed for SME clients
Small and medium businesses supported across lead gen and e-commerce
Cost per lead reduction achieved through long-term optimisation
PPC services built for control, clarity & growth
PPC only works when the fundamentals are right. That means showing up when customers are actively searching, tracking what turns into real work and improving performance steadily over time.
Our PPC services are designed to cover the full lifecycle – from diagnosis and setup through to optimisation and scaling – without unnecessary complexity.
Whether you need full PPC management, more qualified leads or a second opinion on an underperforming account, we structure our services around outcomes, not platforms.
Our PPC Services: Management, Audits, Lead Generation & Remarketing
Ongoing management of Google and Microsoft Ads with clear structure, clean tracking and a disciplined optimisation rhythm. Built for businesses that want predictable performance, not daily micromanagement.
A clear, honest review of your current PPC account. We identify wasted spend, missed opportunities and quick wins, then outline what to fix first and why.
Campaigns designed specifically to generate enquiries you can follow up. Focused on intent, lead quality and cost per lead – not traffic for the sake of it.
Stay visible to past visitors and warm prospects. Remarketing campaigns designed to recover missed demand and support conversions without inflating costs.
Lower-competition search traffic using Microsoft Ads, including Bing and LinkedIn profile targeting where it makes sense.
Specialist management of Google Ads across Search, Performance Max and Shopping, with platform-specific strategy and controls.
How we deliver PPC services
We start with clarity, not guesswork. Before we change budgets or build anything new, we look at what is really driving results today – demand, intent, competition and where leads or sales are leaking. If you already have an account, we benchmark performance, find wasted spend and identify the quickest fixes that will move the numbers early.
Then we build clean foundations that make optimisation possible. That means a sensible account structure, conversion tracking you can trust and budget guardrails that stop spend drifting into the wrong searches. We focus on decision-ready data from day one, so improvements are based on reality, not assumptions.
Once campaigns are live, we optimise with discipline. We review search terms, tighten targeting, test ads and shift budget towards what is earning its place. If something is not paying its way, we fix it or we stop it. And if the landing page or offer is the bottleneck, we will say so and recommend the next change.
You will always know what we are doing and why. Every month you get a simple plan for what we are testing next, what success looks like and what we learned from the last set of changes. No vague optimisations, no black boxes – just clear actions, clear outcomes and steady progress.
Why Rank Marketing
Rank Marketing is led by Ramial Aqeel, Google PPC Ads Expert. You work with a senior specialist from day one – not a revolving door of juniors. Decisions are faster, priorities are clearer and accountability is built in.
We focus on the fundamentals that actually move results: being visible when customers search and tracking what turns into real enquiries or sales. Clean data first. Confident decisions second.
We treat your budget like it’s ours. That means sensible guardrails, cutting waste early and scaling only when the numbers support it. You’re not paying us to spend more – you’re paying us to spend better.
Our processes, pricing and pace are designed for SMEs. Campaigns run automatically in the background where they should, with hands-on judgement where it counts – so you can focus on running the business.
Typical monthly budget we optimise for cost-conscious SMEs
Cost per lead reduction achieved through long-term optimisation
SMEs supported across lead gen and e-commerce
What are PPC services?
PPC services cover the planning, setup, management and optimisation of paid search campaigns. The goal is to generate leads or sales from people actively searching, at a cost that makes sense for your business.
Which platforms do you manage?
We specialise in Google Ads and Microsoft Ads. We’ll recommend platforms based on performance and suitability, not preference.
Do I need all PPC services?
Not always. Some businesses need full management, others need lead generation or an audit first. We’ll tell you honestly what makes sense for your situation.
How do you measure success?
Success is measured by leads, sales, cost per conversion and overall efficiency – not clicks or impressions alone.
Can I start with an audit first?
Yes. Many clients start with a PPC audit to understand what’s working, what isn’t and what to fix next.
How do you track leads and results?
We set up or fix tracking so leads are properly attributed. That includes forms, calls and conversion actions using GA4 and Tag Manager. Clean tracking comes first – without it, optimisation doesn’t work.
What’s the difference between ad spend and management fees?
Ad spend is what you pay Google for clicks. Management fees cover strategy, setup, optimisation, reporting and decision-making. They’re separate. We’re transparent about both, so you always know where your money is going.
How do you improve performance over time?
Through disciplined optimisation: search term reviews, ad testing, budget shifts and clear monthly test plans. You’ll always know what we’re testing next and why, in plain English.
Will I own my Google Ads account?
Yes. The account is yours. You’ll always have access, visibility and ownership of your data. No lock-ins, no black boxes.
Is there a minimum contract?
We keep terms simple and fair. There’s a short minimum period of 3-months to cover setup and initial testing, then flexible notice. We rely on performance and transparency, not long contracts.