PPC Audit in Surrey Find what’s leaking budget & fix it fast
We offer PPC audits for businesses that know something isn’t right but need clarity before spending more. Led by Ramial Aqeel, Google PPC Ads Expert, our audits focus on waste, missed opportunity and what will actually move results next.
This is not an automated checklist or a generic report. It’s a hands-on review of your Google Ads and Microsoft Ads account, built to show you where money is being lost, where performance is capped and what to fix first.
You’ll leave with a clear baseline, quick wins and a prioritised action plan – whether you implement it yourself or ask us to manage it.
Average monthly ad spend managed for SME clients
Small and medium businesses supported across lead gen and e-commerce
Cost per lead reduction achieved through long-term optimisation
A PPC audit that pays its way
Most PPC accounts don’t fail because of one big mistake. They fail because of small issues that compound over time.
Poor intent targeting. Loose match types. Broken or misleading tracking. Budgets drifting into the wrong searches. Changes being made without a clear learning goal.
A proper PPC audit finds these issues quickly and puts them in order of importance. Not everything needs fixing at once. The goal is to identify what will have the biggest impact on cost, lead quality or revenue first.
Our PPC audits are designed to give you clarity. You’ll understand what’s working, what isn’t and what to do next – without fluff or overcomplication.
What we look at in a PPC audit
We treat your account like it’s ours. That means a thorough review of the areas that actually affect performance:
- campaign and account structure
- keyword and search term intent
- wasted spend and negative keyword gaps
- ad copy and asset quality
- bidding strategy and budget control
- conversion tracking and data accuracy
- landing page alignment and bottlenecks
This isn’t about scoring your account. It’s about finding leverage.
Our PPC audit process
Account and data review
We start by reviewing your existing Google Ads or Microsoft Ads account in detail.
That includes campaign structure, keyword targeting, search terms, ads, extensions and budgets. We look at how intent is handled across the account and where spend is leaking into low-quality queries.
At the same time, we assess conversion tracking. Forms, calls and conversion actions are checked to make sure performance data reflects reality. If tracking is wrong, every decision built on it is wrong too.
Opportunity and waste analysis
Next, we identify missed opportunities and wasted spend.
This includes areas where:
- high-intent searches are under-covered
- budgets are capped on strong campaigns
- broad targeting is inflating costs
- negative keywords are missing
- bidding strategies are misaligned with goals
We focus on what will move results fastest, not on minor cosmetic tweaks.
Prioritised action plan
You don’t just get a list of issues. You get a plan.
We summarise findings into a clear, prioritised action list that explains:
- what to fix first
- why it matters
- the expected impact
This makes the audit usable, whether you implement changes internally or hand the account over for management.
Why Choose Rank Marketing for Your PPC Audit
Rank Marketing is led by Ramial Aqeel, Google PPC Ads Expert. You work with a senior specialist from day one – not a revolving door of juniors. Decisions are faster, priorities are clearer and accountability is built in.
We focus on the fundamentals that actually move results: being visible when customers search and tracking what turns into real enquiries or sales. Clean data first. Confident decisions second.
We treat your budget like it’s ours. That means sensible guardrails, cutting waste early and scaling only when the numbers support it. You’re not paying us to spend more – you’re paying us to spend better.
Our processes, pricing and pace are designed for SMEs. Campaigns run automatically in the background where they should, with hands-on judgement where it counts – so you can focus on running the business.
Typical monthly budget we optimise for cost-conscious SMEs
Cost per lead reduction achieved through long-term optimisation
SMEs supported across lead gen and e-commerce
What is a PPC audit?
A PPC audit is a detailed review of your paid search account to identify wasted spend, missed opportunities and performance issues. It shows what to fix first and why.
Do I need a PPC audit if my ads are running?
Yes. Many underperforming accounts look “fine” on the surface. Audits uncover hidden inefficiencies that quietly drain budget over time.
Will you try to sell me PPC management?
Only if it makes sense. Many clients use the audit as a one-off second opinion. Others use it as a starting point for ongoing management. The choice is yours.
How long does a PPC audit take?
Most audits are completed within a few days once access is provided. Timing depends on account size and complexity.
Can you audit both Google Ads and Microsoft Ads?
Yes. We audit both platforms and tailor recommendations to how each one actually works.
Will I own the audit findings?
Yes. The findings and recommendations are yours to keep and implement however you choose.