E-commerce Store
Client Snapshot
An online Healthcare retail business in England, offering everyday health-products via e-commerce.
The Challenge
The existing PPC account was inefficient; heavy spend, low return, and the business needed to scale and stay profitable.
The Solution
• Conducted a full audit and restructure of the PPC account: filtered out waste, improved segmentation, aligned spend with margin-driven product lines.
• Focused on improving ROAS (return on ad spend) and introduced campaign structures customised for profit, not just clicks.
• Ensured that all their assets were fully compliant to advertising policies/guidelines, for maximum compliance which allowed added scale.
The Results
Higher ROI
Significant increase in Conversions, whilst reducing Cost, prompting a higher ROI overall.
Improving ROAS
Focused on improving ROAS (return on ad spend) and introduced campaign structures customised for profit, not just clicks.
Market Share
Steady & significant increase in Market Share, brand presence, and also business reviews.
Takeaway
In e-commerce, volume without profitability adds little value. The key is aligning campaign structure with product profit margins and ensuring every click contributes.