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Nationwide Law Firm

Client Snapshot

A prominent Legal Firm operating across England & Wales, specialising in family and care law with over 20 offices.

Multiple website pages showcasing a law firm's services, emphasizing family law and positive client impact, with vibrant imagery of people celebrating and engaging in community.

The Challenge

The firm wanted to maintain and grow lead volumes amid expansion and service diversification. They weren’t seeing the conversions or cost efficiencies they knew were possible.

The Solution

• Launched a dynamic PPC campaign with tightly honed targeting and persuasive ad copy across multiple locations. We kept things highly local and focused on areas where they had a court presence.

• We also looked at disqualification reasons so we could maximise enquiries and ensure that we drove as many relevant enquiries as possible.

• We also consolidated the account for a clean campaign structure which did the fundamentals right.

The Results

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We scale spending by +252% over a course of 3 years, which also saw them drive a significant increase in enquiries.
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Their cost per conversion saw a steady decrease, totalling -54% over the course of four years.

Revenue Increase

They significantly increased business revenues and number of cases being handles.

Takeaway

Even for a nationwide firm, growth hinges on aligning targeting, messaging and channel mix. By combining PPC with the right systems, you can scale leads without scaling waste.

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