Digital Marketing Agency Surrey

Prices start from £149/mo

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Pay Per Click (PPC)

Paid Search is a sophisticated, intent driven, core form of advertising. It is all about relevance. Users are searching for specific products, services, and information at any given time. Advertisers have the ability to show a targeted ad at the exact moment this search is occurring.

Our focus on an always evolving optimisation process and the development of transparent, no-nonsense partnerships with our clients has meant that we are a trusted, long term partner - allowing us to deliver growth year after year for our clients.

A paid search and shopping campaign can lead and transform the entire marketing strategy of a business. Rank Marketing optimises each account through a combination of bespoke analyses, scripts and automation. We don’t use a one-size fits all approach, but instead work collaboratively to understand which combination will best meet the KPIs and goals a business needs.

Digital Marketing & SEO

Our mission is to get you more customers online and we do this by crafting and executing digital strategies that increase organic visibility and deliver sustainable online growth for your business.

Potential customers are searching for your product or service online. We devise a successful strategy that gives you the chance to appear above your competitors in search engine results. Our strategy will not only promote your website to more customers in Google and other search engines, but will optimise landing pages to increase conversions and generate sales.

Website Design

Rank Marketing build high performing websites using WordPress. We implement the best tools on the market to deliver fast, secure websites with top of the range builders that give you full control of your content.

We can take a start-up business with nothing to a fully functioning brand online and offline. We can revamp an existing website, or take a successful brand to the next level. Our talented and creative web design team will work alongside you in collaboration to create a site that reflects your brand, talks to your audience with meaning and personality, and has great functionality across latest devices.

By taking the time to truly understand your business & design the perfect conversion-focused website, we can help you attract new customers and, ultimately, increase profits.

Client Comments

FAQs

PPC marketing or pay per click marketing refers to the practice of using ads to attract traffic to a website or a specific webpage.

 

In this marketing model, a client usually bids for keywords related to his niche or business within an advertising platform.

The advertising platform tries to match the advertiser with a relevant audience who are searching for information associated with the same keyword.

 

Once a person searches for the keywords selected by the advertiser, he will be automatically shown the ads written by the advertiser along with the search query results.

The advertiser, in this case, will only be charged if the person clicks on one of the ads and visits his website or webpage.

So, this results in a win-win situation for all the parties involved as the advertiser gets targeted traffic for his website, and the searcher can find the product/service related to his search query easily by clicking on the ad for the specific product/service.

There are primarily two sites which offer PPC advertising, Google AdWords which is now known as Google Ads, and Microsoft Bing Ads.

 

There are numerous other sites and ad networks which offer PPC advertising, but they account for less than 10% of market share as these two sites are responsible for almost 90% of the PPC advertising market.

Google Ads allows you to show your PPC on Google search results and other partner sites which participate in Google ads via their AdSense program for publishers.

 

Bing Ads, on the other hand, allows advertisers to show their PPC ads next to the search results on Bing search engine, Yahoo and MSN sites and other web properties owned by Yahoo and Microsoft.

Search advertising PPC ads are shown to users who are searching for something using a search engine. They are the ads which you see above the organic results on search engine results pages.

 

It’s quite easy to separate search ads from the search results, as the ads usually have a small green button before the display URL which clearly states the word “AD”.

 

So, if you choose the search ads option while creating your PPC campaign, then your ads will be shown to people who search for the specified keywords.

PPC ads allow you to choose the people who will see your ad based on various metrics.

 

You can target users based on their geographic location, keywords, demographics, affinity, remarketing, and topics.

 

It’s worthwhile to note here that in terms of targeting there is no better option than PPC ads as they are highly targeted ads allowing you complete control over the audience who will see your ads.

There is no specific figure when it comes to the cost of a PPC campaign as you have the freedom to choose your budget and PPC ad platforms also allow you to choose your bid for each keyword, along with a daily budget of an ad group or a PPC campaign.

 

The cost of a PPC ad campaign depends upon the bid and quality score of an ad.

 

If you have a high-quality score, then you may be able to get a spot on SERPs with a lower bid, but if you have a low-quality score, then you will need to bid higher, and this will increase the cost of your PPC campaign.

Reports will always be available within 2 weeks of the following month.

 

Our billing period is from the start of the month. New customers joining in the middle of a calendar month will be charged a proportion of the current month from their campaign live date, plus the following month.

 

After 6 months we are happy to offer the following payment terms for customers:

  • Tier 1: 7 days
  • Tier 2: 14 days
  • Tier 3: 30 days

Our SLA's are as follows:

  • Tier 1: 5-10 days
  • Tier 2: 4-7 days
  • Tier 3: 2-5 days

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